Customer Relationship Management

Featured Case Study

Minnesota Lawyers Mutual Insurance Company (MLM) provides Lawyers' Professional Liability Insurance Coverage to Practice Management Services and Tools which help lawyers become and remain successful in their daily practices. Inetium developed a CRM strategy using Microsoft Dynamics CRM in a fully-integrated online process. The solution allows MLM to better track marketing efforts and track prospect touch points to better understand the cost of lead generation.

Dowload the Delta Dental Case Study

Additional Case Studies


Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use. The Inetium solution, featuring Microsoft Dynamics CRM 3.0 and Microsoft Office SharePoint Server 2007, provides Polaris support representatives with a single, consolidated view of all calls related to a specific customer, dealer or vehicle. Now they can easily access the information they need to provide excellent, timely customer service to their network of dealers.

Download the case study.

The United Way

United Way

Microsoft Dynamics CRM, implemented by Avtex, improves donor connections and improves fundraising efforts. The Greater Twin Cities United Way sales staff was spending up to four hours per day doing paper based or manual activities. Microsoft CRM frees up the majority of this time to allow these same staff people more client and donor face time.

Download the case study.

Xiotech Corporation

Xiotech is a leading provider of data storage and data protection products and services to midsized organizations. To provide consistency and visibility to customer sales data, Inetium implemented Microsoft Dynamics 3.0 that was tightly integrated with Microsoft Dynamics GP. Xiotech counts this application as critical to its ability to identify its entire base of customers and provide a level of customer service not previously possible.

Download the case study.